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Built by real estate professionals, for real estate professionals
Organize, track, and nurture leads with our intuitive interface. Never lose a potential client again.
Send personalized emails, track responses, and automate follow-ups to stay top of mind.
Schedule appointments, set reminders, and never miss an important follow-up or showing.
Track deals from first contact to closing with our visual pipeline management system.
Access your CRM from anywhere. Work on the go with our responsive mobile interface.
Your data is encrypted in transit and backed up daily, so it stays safe and accessible.
Find owner phone numbers and email addresses for any property. Pull contact info on FSBOs, expired listings, and off-market leads. No separate tool, no extra subscription.
I'm Steve Pannell, a Realtor at Key Realty in Akron, Ohio. I've spent nine years working solo deals in Northeast Ohio. Not running a mega-team, not chasing influencer status, just doing the work.
Along the way I taught myself to code, and after watching myself and every agent I know struggle with bloated, overpriced CRMs that didn't understand how Realtors actually work, I built my own.
LocalEdge is what I use every day in my own business. Now I'm opening it up to other agents who want a CRM built by someone who's still in the trenches.
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Scalable solutions for growing businesses
Tailored to your business needs
Create a free account and use our CRM forever with no credit card required. The free tier includes up to 25 leads and core CRM features only. It does not include skip tracing, calling, texting, or automated emails (those features require a paid plan). Or start a 14-day trial to access every feature with Starter-level usage limits, no credit card required.
Free: Free forever. CRM core only - no metered features.. Starter ($69/mo): Solo agent, basic CRM needs. Single user.. Pro ($129/mo): Solo agent doing 12+ deals/year. Add team seats as you grow..
You can start using the CRM immediately after signup. Your account is activated instantly, and you can begin importing leads and setting up your pipeline right away.
Yes! We support CSV imports and can help you migrate data from other CRM systems. Our bulk import feature makes it easy to get all your leads into the system quickly.
No setup fees and no long-term contracts. You can cancel anytime with no penalties. We believe in earning your business every month.
Yes! We provide comprehensive onboarding, video tutorials, and dedicated support. Enterprise customers get personalized training sessions and priority support.
Absolutely! The CRM is fully customizable to match your business process. You can create custom stages, lead types, tags, and fields to fit your specific needs.
Yes, we use strong security practices: SSL/TLS encryption, hashed passwords, and automated daily backups. Your data is protected and backed up every day.
Most agents have one. Most agents still stop using it. Here is what goes wrong.
It is either something custom that nobody maintains, or a big platform like BoldTrail (kvCORE) or Lofty (Chime) bought in bulk for the office. Agents describe both the same way: slow, confusing screens, features that are missing, and features that simply do not work.
It is configured the way the brokerage wants it, not the way you work, and the settings you need are locked behind an admin. When something breaks, you are filing a ticket with a vendor whose real customer is your broker, and the answer comes back slowly, if at all.
Your contacts live inside the brokerage's account. Change brokerages and the database stays behind. Anyone who has switched offices knows the feeling of rebuilding a pipeline out of a phone full of old contacts.
It costs you the follow-up you never sent. LocalEdge is your account, not your brokerage's. Nobody can lock you out of your own settings, and you can export everything to CSV any time on any paid plan, including your notes and the full history of every call, text and email. Change brokerages and your database goes with you.
Most CRM comparison charts hide the add-on cost. Here's the honest total.
Most CRMs price the base cheap and charge separately for the dialer, skip tracing, and IDX website. LocalEdge bundles what a real estate agent actually uses, so the total bill stays predictable instead of growing every quarter with another add-on.
Skip tracing, dialer, IDX website, automation, all bundled into one bill. No surprise add-on charges, no third-party tools to wire together.
Start using your CRM in 5 minutes. No complex onboarding, no training sessions, no waiting.
Cancel anytime with no penalties. No long-term commitments, no setup fees, no hidden charges.
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