A real estate CRM that doesn't suck.

Built by a working Realtor who got tired of paying $300/month for software stacked with features I'd never use, missing the ones I needed. Lead capture, IDX, pipelines, automated follow-up, calling, texting, and skip tracing — in one dashboard, at a price that makes sense for solo agents and small teams.
🎉 14-DAY FREE TRIAL - NO CREDIT CARD REQUIRED

Create an account and get started instantly • Upgrade anytime for full access

Why Real Estate Professionals Choose Our CRM

Built by real estate professionals, for real estate professionals

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Lead Management

Organize, track, and nurture leads with our intuitive interface. Never lose a potential client again.

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Email Automation

Send personalized emails, track responses, and automate follow-ups to stay top of mind.

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Task & Calendar

Schedule appointments, set reminders, and never miss an important follow-up or showing.

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Deal Pipeline

Track deals from first contact to closing with our visual pipeline management system.

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Mobile Ready

Access your CRM from anywhere. Work on the go with our responsive mobile interface.

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Secure & Reliable

Bank-level security with 99.9% uptime. Your data is safe and always accessible.

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Skip Tracing

Find owner phone numbers and email addresses for any property. Pull contact info on FSBOs, expired listings, and off-market leads — no separate tool, no extra subscription.

Why I built this

Steve Pannell, founder of LocalEdge and Realtor at Key Realty

I'm Steve Pannell, a Realtor at Key Realty in Akron, Ohio. I've spent nine years working solo deals in Northeast Ohio — not running a mega-team, not chasing influencer status, just doing the work.

Along the way I taught myself to code, and after watching myself and every agent I know struggle with bloated, overpriced CRMs that didn't understand how Realtors actually work, I built my own.

LocalEdge is what I use every day in my own business. Now I'm opening it up to other agents who want a CRM built by someone who's still in the trenches.

Get Started Free

Create your account instantly — no credit card required

Free Forever

  • Up to 25 leads
  • CRM core (notes, tasks, calendar, pipeline)
  • Lead capture forms
  • IDX property search
  • Mobile access
  • No skip tracing / SMS / calling / outbound email

+ 14-Day Pro Trial

  • Full feature access for 14 days
  • Unlimited leads
  • 100 skip traces
  • 500 SMS messages
  • 500 calling minutes
  • 2,000 emails
  • No credit card required

No credit card required • Free plan never expires • Upgrade anytime

Simple, Transparent Pricing

Choose the plan that fits your business needs

Starter

$69

Per Month
  • Everything in Free
  • Unlimited leads
  • 100 skip traces / month
  • 500 SMS messages / month
  • 500 calling minutes / month
  • 2,000 emails / month
  • Lead generation website
  • Email automation
  • Custom domain

Team

$249

Per Month
  • Everything in Pro
  • 1,500 skip traces / month (shared pool)
  • 5,000 SMS messages / month (shared pool)
  • 3,000 calling minutes / month (shared pool)
  • 30,000 emails / month (shared pool)
  • Unlimited team members
  • Shared pipelines
  • Role-based permissions
  • Priority support
30-Day Money-Back Guarantee

Try risk-free. Cancel anytime with no hidden fees.

Professional Solutions

Choose the solution that fits your business needs

Enterprise Solutions

Scalable solutions for growing businesses

  • Multi-office CRM systems
  • Custom integrations
  • White-label solutions
  • Advanced automations
  • Priority support
  • Custom reporting

Custom Website

Tailored to your business needs

  • Custom design & branding
  • Mobile-responsive layout
  • SEO optimization
  • Lead capture forms
  • Property search integration
  • IDX/MLS integration

Founding Users Wanted

Real testimonials coming soon — from real customers

We're onboarding our first 10 founding users at a lifetime discount. Want to be one of them?

Frequently Asked Questions

Create a free account and use our CRM forever with no credit card required. The free tier includes up to 25 leads and core CRM features only — no skip tracing, calling, texting, or automated emails (those features require a paid plan). Or start a 14-day trial to access every feature with Starter-level usage limits, no credit card required.

Free: Free forever. CRM core only — no metered features.. Starter ($69/mo): Solo agent, basic CRM needs.. Pro ($129/mo): Solo agent doing 12+ deals/year.. Team ($249/mo): Team plan. Usage pooled across all members..

You can start using the CRM immediately after signup. Your account is activated instantly, and you can begin importing leads and setting up your pipeline right away.

Yes! We support CSV imports and can help you migrate data from other CRM systems. Our bulk import feature makes it easy to get all your leads into the system quickly.

No setup fees and no long-term contracts. You can cancel anytime with no penalties. We believe in earning your business every month.

Yes! We provide comprehensive onboarding, video tutorials, and dedicated support. Enterprise customers get personalized training sessions and priority support.

Absolutely! The CRM is fully customizable to match your business process. You can create custom stages, lead types, tags, and fields to fit your specific needs.

Yes, we use bank-level security with SSL encryption, regular backups, and secure data centers. Your data is protected and backed up multiple times daily.

What a solo agent actually pays

Most CRM comparison charts hide the add-on cost. Here's the honest total.

What You Need LocalEdge Pro Follow Up Boss
CRM + lead management $129/mo $69/mo
Built-in calling/texting Included +$33/mo dialer add-on
Skip tracing Included (500/mo) Not included — third-party tool
IDX website Included Not included
Realistic monthly total $129 $150–$200+ once add-ons are stacked

HONEST PRICING. EVERYTHING BUNDLED.

Most CRMs price the base cheap and charge separately for the dialer, skip tracing, and IDX website. LocalEdge bundles what a real estate agent actually uses, so the total bill stays predictable instead of growing every quarter with another add-on.

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No Add-On Stack

Skip tracing, dialer, IDX website, automation — all bundled into one bill. No surprise add-on charges, no third-party tools to wire together.

Instant Setup

Start using your CRM in 5 minutes. No complex onboarding, no training sessions, no waiting.

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No Contracts

Cancel anytime with no penalties. No long-term commitments, no setup fees, no hidden charges.

Built by a working Realtor — now accepting founding users

READY TO TRANSFORM YOUR REAL ESTATE BUSINESS?

Built by a working Realtor for solo agents and small teams who want a CRM that actually fits how they work

No credit card required • Upgrade anytime for full access • Cancel anytime

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