Product Roadmap

See what we've built, what we're working on, and what's coming next

Current Phase: Calling & Texting (2025 Q3)

Development Progress

Track our journey from concept to full-featured CRM platform

🎯

Foundation

2024 Q4

100% Complete 20/20 Features

Built the core CRM infrastructure with essential features for lead management and basic automation.

  • Lead management system
  • Email templates
  • Task management
  • Basic reporting
  • File storage
  • User authentication
  • Lead import/export
  • Basic automation
  • Deal pipeline
  • Contact management
  • Activity tracking
  • Lead scoring
  • Email integration
  • Basic notifications
  • User roles
  • Data backup
  • Security features
  • API access
  • Responsive web interface
  • Automated lead import
🌐

Lead Generation

2025 Q1

100% Complete 16/16 Features

Added comprehensive lead generation capabilities with custom websites and property search integration.

  • Custom lead generation websites
  • Property search and listing integration
  • Advanced contact forms and lead capture
  • SEO optimization and analytics
  • IDX feed integration
📊

Advanced Features

2025 Q2

75% Complete 10/15 Features

Enhancing the platform with advanced automation, team collaboration, reporting, and calendar integration.

  • 🔄Advanced email automation workflows
  • 🔄Team collaboration and lead sharing
  • 🔄Advanced reporting and dashboards
  • 🔄Pipeline automation
  • 🔄Task automation
  • 🔄File/document management improvements
  • 🔄User roles & permissions
  • 🔄Bulk actions
  • 🔄Improved notifications
  • 🔄UI/UX enhancements
  • Calendar integration
📞

Calling & Texting

2025 Q3

0% Complete 0/6 Features

Add calling/texting integration, dialer, templates, and advanced communication tools.

  • Calling & texting integration
  • Dialer
  • Communication templates
  • Advanced call/SMS tracking
  • Voicemail drop
  • Power dialer
📱

Mobile Optimization

2025 Q4

0% Complete 0/5 Features

Full mobile responsive/adaptive design and mobile-specific features.

  • Mobile responsiveness
  • Mobile-specific features
  • Progressive web app (PWA)
  • Push notifications
  • Mobile onboarding
🖌️

Website Customization

2026 Q1

0% Complete 0/6 Features

Enable deep website customization: themes, drag-and-drop builder, branding, widgets, SEO, and custom domains.

  • Custom website themes/templates
  • Drag-and-drop page builder
  • Custom branding and color schemes
  • Custom widgets/blocks
  • Advanced SEO controls
  • Custom domain support
🔍

Lead Filter Improvements

2026 Q2

0% Complete 0/5 Features

Advanced filtering, saved filters, multi-criteria, and improved lead management tools.

  • Advanced lead filtering
  • Saved filters
  • Multi-criteria filtering
  • Filter sharing
  • Lead filter UX improvements
🔗

3rd Party Integrations

2026 Q3

0% Complete 0/6 Features

Integrate with Zapier, direct API, webhooks, social media, landing page builder, and white label options.

  • Zapier integration
  • Direct API access
  • Webhooks
  • Social media integration
  • Landing page builder
  • White label options
📢

Buyer/Seller Alerts & Automation

2026 Q4

0% Complete 0/8 Features

Automated property alerts, reports, lead scoring, drip campaigns, email automation, and workflow automations for buyers and sellers.

  • Buyer property alerts
  • Seller property alerts
  • Automated reports
  • Lead scoring and qualification
  • Email drip campaigns
  • Workflow automations
  • Custom alert templates
  • Email automation
📝

DocuSign & Forms

2027 Q1

0% Complete 0/5 Features

Integrate DocuSign and provide advanced forms and files management.

  • DocuSign integration
  • Advanced forms management
  • File storage & sharing
  • E-signature templates
  • Document automation
🔍

Data & Skip Tracing

2027 Q2

0% Complete 0/4 Features

Integrate seller lead sources (FSBO, expired, preforeclosure, etc.) and skip tracing.

  • FSBO/expired/preforeclosure data integration
  • Integrated skip tracing
  • Seller lead enrichment
  • Data source management
🏢

Enterprise Features

2027 Q3

0% Complete 0/8 Features

Scaling to enterprise-level capabilities with advanced integrations, custom development, and dedicated support.

  • Custom development services
  • Dedicated support and training
  • SLA guarantees
  • Multi-office management
  • Advanced security and compliance
  • Custom integrations
🌎

National Expansion

2027 Q4

0% Complete 0/3 Features

Expand CRM coverage beyond Northeast Ohio to national markets.

  • National MLS/property data expansion
  • Multi-region support
  • Compliance for new markets

Development Timeline

Our journey from MVP to enterprise-ready platform

2024 Q4

Phase 1: Foundation

Built the core CRM infrastructure with essential features for lead management and basic automation.

  • User authentication and account management
  • Lead database and contact management
  • Task and calendar management
  • Deal pipeline with custom stages
  • File management and document storage
  • Basic reporting and analytics
  • Responsive web interface
  • Automated lead import
2025 Q1

Phase 2: Lead Generation

Added comprehensive lead generation capabilities with custom websites and property search integration.

  • Custom lead generation websites
  • Property search and listing integration
  • Advanced contact forms and lead capture
  • SEO optimization and analytics
  • IDX feed integration
2025 Q2

Phase 3: Advanced Features

Enhancing the platform with advanced automation, team collaboration, reporting, and calendar integration.

  • 🔄Advanced email automation workflows
  • 🔄Team collaboration and lead sharing
  • 🔄Advanced reporting and dashboards
  • 🔄Pipeline automation
  • 🔄Task automation
  • 🔄File/document management improvements
  • 🔄User roles & permissions
  • 🔄Bulk actions
  • 🔄Improved notifications
  • 🔄UI/UX enhancements
  • Calendar integration
2025 Q3

Phase 4: Calling & Texting

Add calling/texting integration, dialer, templates, and advanced communication tools.

  • Calling & texting integration
  • Dialer
  • Communication templates
  • Advanced call/SMS tracking
  • Voicemail drop
  • Power dialer
2025 Q4

Phase 5: Mobile Optimization

Full mobile responsive/adaptive design and mobile-specific features.

  • Mobile responsiveness
  • Mobile-specific features
  • Progressive web app (PWA)
  • Push notifications
  • Mobile onboarding
2026 Q1

Phase 6: Website Customization

Enable deep website customization: themes, drag-and-drop builder, branding, widgets, SEO, and custom domains.

  • Custom website themes/templates
  • Drag-and-drop page builder
  • Custom branding and color schemes
  • Custom widgets/blocks
  • Advanced SEO controls
  • Custom domain support
2026 Q2

Phase 7: Lead Filter Improvements

Advanced filtering, saved filters, multi-criteria, and improved lead management tools.

  • Advanced lead filtering
  • Saved filters
  • Multi-criteria filtering
  • Filter sharing
  • Lead filter UX improvements
2026 Q3

Phase 8: 3rd Party Integrations

Integrate with Zapier, direct API, webhooks, social media, landing page builder, and white label options.

  • Zapier integration
  • Direct API access
  • Webhooks
  • Social media integration
  • Landing page builder
  • White label options
2026 Q4

Phase 9: Buyer/Seller Alerts & Automation

Automated property alerts, reports, lead scoring, drip campaigns, email automation, and workflow automations for buyers and sellers.

  • Buyer property alerts
  • Seller property alerts
  • Automated reports
  • Lead scoring and qualification
  • Email drip campaigns
  • Workflow automations
  • Custom alert templates
  • Email automation
2027 Q1

Phase 10: DocuSign & Forms

Integrate DocuSign and provide advanced forms and files management.

  • DocuSign integration
  • Advanced forms management
  • File storage & sharing
  • E-signature templates
  • Document automation
2027 Q2

Phase 11: Data & Skip Tracing

Integrate seller lead sources (FSBO, expired, preforeclosure, etc.) and skip tracing.

  • FSBO/expired/preforeclosure data integration
  • Integrated skip tracing
  • Seller lead enrichment
  • Data source management
2027 Q3

Phase 12: Enterprise Features

Scaling to enterprise-level capabilities with advanced integrations, custom development, and dedicated support.

  • Custom development services
  • Dedicated support and training
  • SLA guarantees
  • Multi-office management
  • Advanced security and compliance
  • Custom integrations
2027 Q4

Phase 13: National Expansion

Expand CRM coverage beyond Northeast Ohio to national markets.

  • National MLS/property data expansion
  • Multi-region support
  • Compliance for new markets

Currently Available Features

Everything you need to manage your real estate business effectively

👥

Lead Management

Comprehensive lead database with custom fields, tags, and advanced filtering. Track every interaction and never lose a potential client.

📊

Deal Pipeline

Visual pipeline management with custom stages. Track deals from first contact to closing with detailed progress tracking.

🌐

Lead Generation Website

Custom websites with property search, lead capture forms, and SEO optimization. Generate qualified leads 24/7.

📁

File Management

Store and organize documents, contracts, photos, and other files. Secure cloud storage with easy sharing.

📈

Reporting & Analytics

Track performance with detailed reports on leads, deals, activities, and revenue. Identify trends and opportunities.

🔒

Security & Backup

Bank-level security with SSL encryption, regular backups, and secure data centers. Your data is always protected.

Help Shape Our Future

Your feedback drives our development priorities. Tell us what features you need most and help us build the perfect CRM for real estate professionals.

Share Your Ideas
AUTHENTICATING...